Experiential Marketing

Benefits of Experiential Marketing

 Effective Marketing Tool 


• 79% of brands are expected to increase their annual spending on experiential marketing 

• Nearly 80% saw a return on investment of 3:1 or more for each branding event 

• 81% of brands who used experiential marketing created brand awareness or saw their brand awareness increase 

• 62% said consumers gained greater product knowledge as a result of their event 

• 57% developed deeper consumer involvement 


Generate Sales and Leads 


• 79% of companies surveyed said experiential marketing helped them increase sales 

• 74% of consumers surveyed said they were more likely to purchase a company’s product or service after interacting with an experiential marketing campaign 


Consumers Can Experience Products With Their Senses 


• Experiential marketing allows consumers to feel, touch, taste, hear and smell a product 

• Shoppers are more likely to buy food and beverages if they can sample them before purchasing 

• Incentives such as coupons can also help consumers experience with their senses 


Allows Brands to Interact Directly With Consumers 


• Experiential marketing gives consumers the chance to directly interact with people at their favorite brands 

• A positive person-to-person interaction is much more likely to stick in consumers’ minds and keep them returning 


Helps Brands Convey Their Values and Mission 


• Consumers are more likely to feel loyal to a brand when they share values 

• Experiential marketing creates a captive audience waiting to absorb a brand’s message through a set of tactile experiences 

• Conveying values through words and experiences makes them more memorable 


Source: http://www.factory360.com/top-10-benefits-of-experiential-marketing/


Cirque du Soleil utilizes Zombie Ice Experiential Marketing to promote their show Crystal

Cirque du Soleil utilizes Zombie Ice Experiential Marketing to promote their show Crystal

Reach

Cirque du Soleil utilizes Zombie Ice experiential marketing to promote their show Crystal

  • Regional and national audiences 
  • Personal engagement with audience
  • Collateral distribution 

Target

Cirque du Soleil utilizes Zombie Ice experiential marketing to promote their show Crystal

  • Experiential marketing teams offer general brand exposure and can target demographic and geographic audiences 
  • Strategically place teams based on pedestrian traffic 

Create

Cirque du Soleil utilizes Zombie Ice experiential marketing to promote their show Crystal

  •  Branded experience through costumed and choreographed activations 
  • Combine experiential marketing teams with branded assets for macro/micro marketing power 


Promote

Cirque du Soleil utilizes Zombie Ice experiential marketing to promote their show Crystal

  • Infiltrate pedestrian or event crowds with call-to-action messaging 
  • Showcase products, apps, shows and attractions through tablet-based demonstration 
  • Complement event staffing with Experiential Marketing teams 

Innovate

Cirque du Soleil utilizes Zombie Ice experiential marketing to promote their show Crystal

  • Utilize engaging equipment to bring value to the audience and gather data 
  • Immerse the audience into the world of the brand thru integrative activities
  • Experiential Marketing Teams can interact with the audience, start conversations, inform and make suggestions on entertainment, dining and other experiences. 

Socialize

Cirque du Soleil utilizes Zombie Ice experiential marketing to promote their show Crystal

  • Hashtag creation and promotion in order to rank in the top posts for that hashtag
  • Social contests and activities to achieve a higher rate of engagement from the audience.
  • Realtime video integration of the audience during activations